Archives for August 2013

Can you answer these tough questions about Logos?

From: Nathan Smoyer

To: Marketing Dept

We recently had a blogger ask a few tough questions before deciding to review Logos. Phil took the time to answer his questions.

Below you’ll see the questions and answers. Please read these. I believe the answers will help you describe, understand, and speak about Logos books.

  1. When it comes right down to it, do I own the books I purchase through Logos? Or is it more accurate to say that I license them? It is most accurate to say that you own a license to the content you’ve acquired. The EULA might prove helpful in articulating some of these distinctions (e.g., “Ownership of the Content remains with Copyright holders.”). There are two different kinds of licenses: perpetual (i.e., ownership) and temporary (i.e., rental). Rental is new, so very few products [currently one, but probably multiple in a week or two] are available this way currently, but you’ll probably see us experiment more with rental in the future.
  2.  I have theological works, commentaries, and reference books my father owned before me because he helped establish my theological library by thinning his own. It was encouraging and very helpful when he did this. If at some point I determine to do the same for my son, and if I have built my collection in Logos, will I be able to transfer ownership of certain titles to him? Yes. See here, here, and here. The key principle is that you can transfer anything you purchased as long as you transfer it in its entirety. You cannot transfer part of a product. For example, if you purchased WBC as a collection, you’d need to transfer it as a collection. You couldn’t transfer a subset of it.
  3.  It is one thing to give away books while I love. It is something else entirely to have my entire collection simply cease to be when I die. When I die, will I be able to give my book collection to my son? If not my collection, can I pass my account to him or to anyone else? Yes. See #2 above.
  4.  As time goes on, we are seeing more and more classic works that are no longer under copyright released very cheaply on Kindle and in other ebook formats. For example, I can find The Reformed Pastor for $0.99 on Kindle while the same volume is $15.95 for Logos. Why the discrepancy? Do you ever expect that this gap will close? If all you want to do is read a PD work, it might be difficult for some to justify the increased price for Logos books compared to Kindle books [I’d be happy to do so if you want] (but it might also be hard for some to justify any cost when Google and others make scans available for free). If you want to research, it becomes easy to justify the cost [which I’d also be happy to do]. You’re paying for the robust markup and the interconnected digital library, not just the content. Our markup accompanied by our powerful tools makes our content superior to Kindle and other ebook formats. However, I do see us continually trying to be more competitive with PD content. We’ve tended to focus on selling collections and have priced individual titles to incentivize the collection sale, but that’s changing a bit with the growth of mobile users. I’d be remiss if I didn’t mention our Community Pricing program, where it’s often possible to get books for ~$1 each. Customers set the price, maximizing their discount rather than our profit.
  5.  We are seeing classic works fall in price, but we are also seeing publishers regularly discount current works to $1.99 or $2.99. Can we find similar deals for Logos? If not, do you expect that such a time will come? Vyrso books are more analogous to Kindle books (although superior in some smaller ways). Vyrso distributes publishers’ content just like Amazon does. Most sales publishers do are multi-channel. We participate in as many of them as we can. [I can explain more about the differences between Logos and Vyrso if you’d like.]
  6.  Are Logos books a proprietary format or can anyone create and distribute books that can be added to my library (or anyone else’s library)? Logos books are in a proprietary format, and in many ways this is what sets us apart. Our markup is the secret sauce that allows the software to do really cool things with the content, and we’ve only scratched the surface of what we plan to do. However, our free desktop apps come with a Personal Books tool, which allows users to create and distribute their own content. Very soon, they’ll be able to distribute this content in our store and even sell it (think Apple App Store).
  7.  If the history of computing has taught us anything, it’s that things changed quickly. Most of the hardware, software and files we used only ten years ago are now completely lost and inaccessible. What assurance do I have that 5 years from now, and 20 years from now, and 100 years from now, Logos will still exist and still be usable?  I’m not going to pretend that we can provide any sort of guarantee, but I do think we have a track record that instills confidence. (1) We’ve been in business for 22 years, and we’ve never been stronger. We’re not going anywhere, if God wills. (2) A license to content from 22 years ago is every bit as good as a license to the same content you’d purchase today. File formats have changed, software versions have changed, delivery methods have changed, but the license hasn’t. We provide free updates to the all content you have a license to. Read more on this point. See also here.

 

Nathan Smoyer

Social Media Coordinator, Marketing

 

10 Twitter Metrics You Need to Know About

If you manage a social media account,  you should note the following, and keep in mind that while the stats are Twitter-specific, the insights apply elsewhere (some of these findings have been available elsewhere, but it’s good to see them in once place):

From Bufferapp » 10 Surprising New Twitter Stats to Help You Reach More Followers

  1. Spell out the word retweetTwitter engagement for brands is 17% higher on weekends 
  2. Tweets with image links get 2x the engagement rate of those without
  3. Tweets with less than 100 characters get 17% more engagement
  4. Twitter’s fastest growing demographic is 55–64 year-olds 
  5. Tweets with hashtags get 2x more engagement
  6. 66% of user-generated tweets that mention brands come from mobile users 
  7. Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute 
  8. Amplifiers are 122% more likely to send direct messages
  9. Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet” 
  10. Tweets that include links are 86% more likely to be retweeted

    (See the original post for more details, and images.)

The most surprising insight for me was the higher brand engagement on weekends. So, top off your Buffer queue or your Hootsuite schedule before heading home for the weekend. Keep the Twittersphere active while you’re away!
Rich

MarCom Workflow: A small mid-course correction

From: Jayson Bradley
To: Promotion Team

Hello everyone,

First of all, things are going smoothly in regards to MarCom’s workflow. But there are few items which could really help us.

Here’s some of the items we would love to get in your Fogbugz case (where applicable):

  • Link to the appropriate Wiki (note: This is super helpful but is not a substitute for some of the info we need. I realize that some of the items we would ask for will be in your wiki, but we would really like to have them in your Fogbugz case.)
  • Your intended audience
  • Due date (note: 8:00 am isn’t the best time to have a case due. If you need it when you arrive on a specific morning, please set it for 5:00 pm the previous day.)
  • GLT’s (We really need this up front. When we have to push something live and have to try and guess what the appropriate GLT is.)
  • Any specific links you want
  • A bulleted list of info you want to make sure we touch on
  • A CTA
  • Any pertinent history. Has there been some copy related to this that has or hasn’t performed well? Is there other info or deliverables floating around out there we need to be aware of?

I’m not in Fogbugz all day. So if you need to rush a project through, please send me an IM via Lync to let me know the case is there.

Thanks everyone—I appreciate the work you’re doing.

 

Jayson

P.S. Please note the spelling of MarCom.