Archives for October 2013

Two Changes You Need To Be Aware Of

Hello Marketing Department,

Your in-house technology team would like to take a minute to let the department know about two changes that will help you perform your jobs more efficiently.

1)       Please do not uncheck the “Use SSL” option in any of the Wistia video embed methods.  You can change the other settings to suit your video needs, but unchecking this one option will prevent your video from playing on logos.com.  Logos.com now uses the https protocol which allows only secure content to be displayed.  Unchecking this option will cause your video to be blocked from being retrieved to your web page by our servers—see screen shot below.

Why does this image need a description?

2)       In an effort to make sure that we continue to provide you with the best service and write the best code possible, we’re now going to need two weeks notice when putting anything up on logos.com.  This change doesn’t affect things like copy edits or modifications to any existing page—it only affects brand new content.

By making this change we’re ensuring that any new code we write is getting in with the development team’s revision process. That way, what we’re doing doesn’t conflict with what they’re doing and vice versa.  I know this change may make life a little difficult at first, but in the long run it will help all of us plan better and it will reduce the possibility of creating bugs on logos.com.

If you have any questions about either of these changes please feel free to submit an inquiry via Fogbugz to the Marketing Technology team.

Dennis Terrell
Marketing Technologies

SEO-friendly URLs

The page for Pastor Appreciation Month is at https://www.logos.com/pam. This isn’t the best URL for SEO, since people are searching for some variant of pastor appreciation, not PAM.

Let’s make sure to craft our URLs for maximum search traffic.

Out of these four examples, the last is the best:

  1. https://www.logos.com/pam
  2. https://www.logos.com/pastorappreciationmonth
  3. https://www.logos.com/pastor_appreciation_month
  4. https://www.logos.com/pastor-apprecation-month

Here are some articles for reference:

  1. https://support.google.com/webmasters/answer/76329: “Consider using punctuation in your URLs. . . . We recommend that you use hyphens (-) instead of underscores (_) in your URLs.”
  2. http://moz.com/learn/seo/url: “Use hyphens to separate words when necessary for readability. They should not use underscores, spaces, or any other characters to separate words.”

Thanks!

Phil