Writing Tip: Formatting Dates

For dates that include the month or the month and year, just use the numeral for the date (this will be the case for the vast majority of marketing copy):

  • January 1
  • January 1, 2015

If no month is included, turn the numeral into an ordinal, preferably spelled out. If it’s used with a numeral, it should never be a superscript—keep it the same text size as the digits:

  • We’ll meet on the twentieth.
  • The meeting was on the 20th.

When space is at a premium (H1s, email subject lines, etc.), feel free to abbreviate the month, so long as it’s consistent.

  • Claim your discount before Feb. 20!

Use these preferred month abbreviations, always including the periods as they appear here:

January Jan.
February Feb.
March Mar.
April Apr.
May May
June June
July July
August Aug.
September Sept.
October Oct.
November Nov.
December Dec.

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