Writing Tip: Spaced-Out Ellipses

Ellipses should be spaced out in marketing copy (“. . .”). They’re primarily used to show that text is omitted.

They can also be used as a point of suspension (Our lowest price . . . ever!), though those can usually be replaced with an em dash (Our lowest price—ever!).

When part of a sentence is omitted, we can use an ellipsis with spaces on each side to show which part is missing. If the sentence ends directly before the omission, leave the ending punctuation (usually a period), followed by the three spaced-out periods (see the third example below).

Let’s cut down these sentences: “Ellipses omit text that isn’t needed. The periods are tricky and should be spaced out.”

  • Ellipses omit text that isn’t needed. The periods . . . should be spaced out.
  • Ellipses omit text that isn’t needed. The periods are tricky . . .
  • Ellipses omit text that isn’t needed. . . .

Pro tip: Use nonbreaking spaces to avoid breaking your ellipses over two lines.

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