Posting to Social Media Channels

Hey all, just a heads up regarding posting your promotions to our social media channels. We’ve had a couple recent instances where items were posted on multiple social media channels without MarCom’s involvement. The GLT were wrong and then the poster liked the post on the channel they posted to. This means that Logos posted an update about a Faithlife reading group (with Vyrso link tagging) and then Logos “liked” it. It’s just not good practice—and looks cheesy.

We have updates scheduled to ensure that we get the best possible exposure. When the poster uploaded their update to Faithlife Women it published within moments of one we had scheduled, and the scheduled one had to be removed.

Please do not circumvent proper protocol to promote your message.

If you have any questions, please see Jayson Bradley.

Tracking Videos with GLT

Dan is asking us to answer two questions about videos:

  • Are we making the most of the investment we are making in videos?
  • Are we making the right level of investment in videos?

Based on the way we’ve been tracking videos we can’t answer either of these questions. Going forward we have a plan for analyzing videos. To do this, we need you to do the following.

When requesting, or project managing, a video from design you need to provide them:

A name for the video.

  • Be as specific as possible
  • We will use this name to track ROI and analyze results

A pretty URL that will go in the video. The GLT in the pretty URL need to be tagged:

  • Source: video
  • Medium: video
  • Content: video-[videoname]_[promotionname]
  • Campaign: just the business unit. You don’t need to add the year or the quarter

A pretty URL that will go on YouTube in the description text below the video. The GLT in this pretty URL needs to be tagged:

  • Source: YouTube.com
  • Medium: Social
  • Content: video-[videoname]_[promotionname]
  • Campaign: just the business unit. You don’t need to add the year or the quarter

Note: if you need a pretty URL for a non-Logos brand, submit your request to MarTech.

 When the video is finished, the video team will provide you with three different links to the same video/cut:

1)      A link to the video on YouTube.

2)      A link to the video in Wistia with a CTA button at the end of the video that viewers can click to go to the pretty URL.

  • Use this link when the video will live on a website/blog that is on a different domain than where the pretty URL will direct (i.e. when posting a video on blog.logos.com who’s pretty URL directs to logos.com OR when posting a video on Faithlife.com that directs people to FaithlifeStudyBible.com)

3)      A link to the video in Wistia without the button

  • Use this link when the video goes on the site where the pretty URL directs (i.e. a video posted on a product page on Logos.com)

For links that are on the same page/blog as videos OR that are part of a call to go watch a video (social post, email, etc.)

  • Use the normal GLT naming convention for source, medium and campaign
  • Add “video-[videoname]” to whatever else you want to put in the content portion of the GLT
  • NOTE: do not do this on pages that live on the same site that your link is directing to

Here is a set of examples.

For the sake of this example, assume that all of these videos direct to Logos.com as the CTA/Pretty URL at the end of the video are GLT:

http://www.logos.com/5/family?utm_source=video&utm_medium=video&utm_content=video-familyvideo_logos5launch&utm_campaign=logos

Landing Page with Video GLT Example

Landing Page with Video GLT Example

You Tube Video GLT Example

You Tube Video GLT Example

Logos Blog with Video GLT Example

Logos Blog with Video GLT Example

Facebook post with video GLT example

Facebook post with video GLT example

Email with Video GLT Example

Email with Video GLT Example

To Learn More Check Out: