10 Twitter Metrics You Need to Know About

If you manage a social media account,  you should note the following, and keep in mind that while the stats are Twitter-specific, the insights apply elsewhere (some of these findings have been available elsewhere, but it’s good to see them in once place):

From Bufferapp » 10 Surprising New Twitter Stats to Help You Reach More Followers

  1. Spell out the word retweetTwitter engagement for brands is 17% higher on weekends 
  2. Tweets with image links get 2x the engagement rate of those without
  3. Tweets with less than 100 characters get 17% more engagement
  4. Twitter’s fastest growing demographic is 55–64 year-olds 
  5. Tweets with hashtags get 2x more engagement
  6. 66% of user-generated tweets that mention brands come from mobile users 
  7. Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute 
  8. Amplifiers are 122% more likely to send direct messages
  9. Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet” 
  10. Tweets that include links are 86% more likely to be retweeted

    (See the original post for more details, and images.)

The most surprising insight for me was the higher brand engagement on weekends. So, top off your Buffer queue or your Hootsuite schedule before heading home for the weekend. Keep the Twittersphere active while you’re away!